NLP, Hypnosis & Life Coaching

Jo Waddell Techniques

Neuro Linguistic Programming (NLP)

Neuro Linguistic Programming was developed in the 1970s by Dr Richard Bandler, a mathematician and physicist, and John Grinder, a linguist. They were curious about what makes excellent people excellent. The theory they developed presupposes that we all have the same neurology, so if someone is able to do something, anyone can as long as they run their neurophysiology in the same way.

They studied the work of experts Virginia Satir (family therapist), Milton Ericson (hypnotist) and Gregory Bateson (social scientist). They developed the idea of modelling the thoughts, beliefs, actions and words of the most successful people.

NLP has become a global industry used by therapists, businesses, teachers and individuals.


Hypnosis is a technique that has been around for several centuries. It is a trance state, where the subject is conscious but deeply relaxed with heightened imagination and suggestibility.

Hypnotherapy has been widely examined and found to be very effective for treating pain, weight loss and IBS, and can help smokers to give up. It is often used at the end of a treatment session to reinforce other NLP techniques.

Life coaching

Life coaching uses techniques that access the conscious rather than the unconscious mind and helps the client to focus on their goals, breaking them down into manageable chunks.

"The journey of a thousand miles starts with a single step."

Life coaching helps you to take that first step to achieve your dreams.

Thought Field Therapy

Thought Field Therapy (TFT) was developed by psychologist Dr Roger Callahan. It works by tapping an individual's acupressure points whilst focusing on the subject that upsets them. It induces rapid, lasting, emotional change in 80-95% of individuals. While some may consider this technique to be "weird", it is growing in popularity and is now used in some NHS clinics.